MWC 2024 serves as a stage for major companies and manufacturers to showcase their technological prowess. Chinese brands demonstrate their determination to revitalize the European market at MWC 2024, with generative AI technology becoming a hot topic. Companies like Huawei and ZTE showcase the commercial application scenarios of 5G-A, while MediaTek and Qualcomm present advancements in AIGC technology. Smartphone brands such as Honor, OPPO, and ZTE launch generative AI features, amidst a decline in smartphone shipments in the European market.